I admit it can be truly entertaining at times, with its multiple nuances (hip-hop, EDM, …) and its flawless, shiny, and catchy productions.
Nevertheless, I think that in most of the cases it has very little to do with music. It feels like it’s all about fancy marketing strategies and appearance instead, from the consumer-oriented and performance-based approach of each song, to the unhealthy and painfully cringy fanservice. I think talented singers and dancers don’t need (and, for-heaven’s-sake, should never be forced) to try to please their fans to the point of fake-flirting.
That is, unless they’re ok with being considered as interchangeable anime-inspired characters of some otome game, rather than artists with unique musical identities.
not your doll though ✖